Our Chosen Customer

We are currently focused on making our initial customers insanely happy and engaged with our product. To that end, we have defined a narrow ICP and will focus our efforts on building the best goal alignment solutions for companies that closely match these criteria.

Our ideal customer is a company which:

• Collaborates across space and time, often through hybrid or remote work.
• Wants to enable their team to feel both focused and connected.
• Builds and sells some form of knowledge product, such as software or services.
• Has a team of more than 20 people, and often fewer than 100 people.
• Uses Google G Suite for email and calendar.
• Prefers async communication via chat or email.
• Cares about preserving organizational knowledge over time.
• Has and keeps track of formal goals on a regular basis.
• Cares about making fast, high quality decisions at every level.
• Is not married to using Slack for internal communications.
• Cares about their team members' wellbeing, and wants to improve it.
• Prefers a vision for work that is pro human and not entirely automated.
• Has a Chief of Staff or other formal 'goal overseer' role in the organization.

For more detail on why choosing a narrow customer profile is a good idea for startups read "Choose your customer" by Ali Rowghani, a former Convictional board member.