Our Brand

This is the Convictional brand guide. A reference for anyone creating, writing, designing, or deciding on behalf of the company. It covers philosophy, voice, visual identity, and how we show up across every touchpoint.

Every decision in this guide follows from one principle: be the company that treats its audience like thoughtful adults.

Sections

• Brand Overview — what this guide is, who it's for, and how to use it
• Brand Philosophy — our worldview and why we exist
• Brand Voice — the three pillars of how we speak
• Tone & Writing — how the voice flexes across contexts
• Visual Identity — logo, wordmark, and usage rules
• Color — palettes, themes, and semantic usage
• Typography — typefaces, hierarchy, and spacing
• Imagery — photography, illustration, video, visual principles
• Brand Applications — how the brand lives across touchpoints

For AI agents

The complete brand guidelines are available as a single markdown file at /brand-guidelines.md for use in AI agent prompting and system instructions.